Profiling the users of travel websites for planning and online experience sharing

Ip, Crystal, Lee, Hee (Andy) and Law, Rob (2012) Profiling the users of travel websites for planning and online experience sharing. Journal of Hospitality and Tourism Research, 36 3: 418-426. doi:10.1177/1096348010388663


Author Ip, Crystal
Lee, Hee (Andy)
Law, Rob
Title Profiling the users of travel websites for planning and online experience sharing
Journal name Journal of Hospitality and Tourism Research   Check publisher's open access policy
ISSN 1096-3480
1557-7554
Publication date 2012-01-01
Sub-type Article (original research)
DOI 10.1177/1096348010388663
Volume 36
Issue 3
Start page 418
End page 426
Total pages 9
Place of publication Thousand Oaks, CA, United States
Publisher Sage Publications
Language eng
Abstract This article reports the findings of a study that examined Hong Kong online users who use travel websites for travel planning and online travel experience sharing. The empirical findings from a large-scale domestic survey conducted in 2010 reveal that 32.7% of the respondents had used at least one travel website for travel planning in the past 2 years. In addition, 24.5% of these respondents had shared their travel experience online. On the whole, the travel website users were young, highly educated, and had a high level of personal income. In general, the propensity to share travel experiences decreased with age. In contrast, education level up to college/university level positively influenced the respondents' willingness to share travel experiences, but the propensity decreased with higher levels of education. This study, although limited in scope, will be of interest to academic researchers and industry practitioners who are seeking to better understand the behavior of travelers using the Internet.
Keyword Experience sharing
Hong Kong
Internet
Planning
Travel websites
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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