Temporal changes of airfares toward fixed departure date

Law, Rob, Leung, Rosanna, Guillet, Basak Denizci and Lee, Hee Andy (2011) Temporal changes of airfares toward fixed departure date. Journal of Travel and Tourism Marketing, 28 6: 615-628. doi:10.1080/10548408.2011.598740


Author Law, Rob
Leung, Rosanna
Guillet, Basak Denizci
Lee, Hee Andy
Title Temporal changes of airfares toward fixed departure date
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1054-8408
1540-7306
Publication date 2011-01-01
Year available 2011
Sub-type Article (original research)
DOI 10.1080/10548408.2011.598740
Volume 28
Issue 6
Start page 615
End page 628
Total pages 14
Place of publication Philadelphia, PA United States
Publisher Routledge
Language eng
Subject 1406 Marketing
1409 Tourism, Leisure and Hospitality Management
Abstract Despite the existence of numerous published articles that examined the online fares for air-tickets, no prior studies have investigated the issue of temporal changes of airfares toward a fixed departure date. In other words, consumers have no knowledge of when the best time is to purchase their lowest fared air-tickets from the Internet. This study investigated the daily changes of fares for return air-tickets on five online travel agency (OTA) websites with fixed dates of departure during shoulder and high seasons. Empirical findings showed the lowest airfares from Hong Kong to Beijing and Bangkok, representing two most popular short-haul travel destinations, were not found at the initial stage of the data collection period. In other words, consumers should not make online purchase of air-tickets too early.
Keyword Airfares
High season
Shoulder season
Temporal changes
Travel website
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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