How negative descriptive norms for healthy eating undermine the effects of positive injunctive norms

Staunton, Mina, Louis, Winnifred R., Smith, Joanne R., Terry, Deborah J. and Mcdonald, Rachel I. (2014) How negative descriptive norms for healthy eating undermine the effects of positive injunctive norms. Journal of Applied Social Psychology, 44 4: 319-330. doi:10.1111/jasp.12223


Author Staunton, Mina
Louis, Winnifred R.
Smith, Joanne R.
Terry, Deborah J.
Mcdonald, Rachel I.
Title How negative descriptive norms for healthy eating undermine the effects of positive injunctive norms
Journal name Journal of Applied Social Psychology   Check publisher's open access policy
ISSN 0021-9029
1559-1816
Publication date 2014-01-01
Year available 2014
Sub-type Article (original research)
DOI 10.1111/jasp.12223
Open Access Status Not yet assessed
Volume 44
Issue 4
Start page 319
End page 330
Total pages 12
Place of publication Hoboken, NJ United States
Publisher Wiley-Blackwell Publishing, Inc.
Language eng
Abstract Healthy eating intentions were assessed as a function of theory of planned behavior variables and manipulated group norm salience. Participants (n=119) were exposed (or not) to a positive injunctive norm that their fellow students approve of eating healthily, and (or not) to a negative descriptive norm that their fellow students do not eat healthily. A significant interaction emerged. When a negative descriptive norm was made salient, participants exposed to a positive injunctive norm reported significantly lower intentions to eat healthily. When no descriptive norm was given, exposure to a positive injunctive norm had no effect. The results suggest the weakness of manipulated injunctive norm salience in the health domain, and the importance of investigating the interactive effects of referent group norms.
Keyword Psychology, Social
Psychology
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
School of Psychology Publications
 
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