Factors influencing grant and sponsorship revenue for festivals

Andersson, T. D., Getz, D., Mykletun, J., Jaeger, K. and Dolles, H. (2013) Factors influencing grant and sponsorship revenue for festivals. Event Management, 17 3: 195-212. doi:10.3727/152599513X13708863377755

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Author Andersson, T. D.
Getz, D.
Mykletun, J.
Jaeger, K.
Dolles, H.
Title Factors influencing grant and sponsorship revenue for festivals
Journal name Event Management   Check publisher's open access policy
ISSN 1525-9951
Publication date 2013-08-01
Year available 2013
Sub-type Article (original research)
DOI 10.3727/152599513X13708863377755
Volume 17
Issue 3
Start page 195
End page 212
Total pages 18
Place of publication Putnam Valley, United States
Publisher Cognizant Communication Corporation
Abstract This article contributes to event management theory and practice, and more generally to sponsorship research, by examining grant and sponsorship revenue for festivals. In particular, a number of factors that appear to influence the amounts and sources of external revenues are examined for significant differences. Data obtained from 260 festival managers in Australia, Norway, Sweden, and UK are compared with respect to their events' revenue sources, ownership, and other factors thought to influence revenue. Statistical tests reveal that festival size (i.e., attendance), professionalism (as measured by staff members), and the "fit" between event and sponsor (as measured by type of event correlated with different sponsors and grant sources) significantly affect festival revenue. It is argued in the conclusion that by applying certain strategies festival managers can enhance their external revenue generation and support. Future research needs and theory development are discussed in the conclusions, focused on a new set of propositions derived from the analysis.
Keyword Festivals
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
UQ Business School Publications
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Created: Mon, 31 Mar 2014, 21:48:57 EST by Karen Morgan on behalf of UQ Business School