Semantic representation of tourism on the internet

Xiang, Zheng, Gretzel, Ulrike and Fesenmaier, Daniel R. (2009) Semantic representation of tourism on the internet. Journal of Travel Research, 47 4: 440-453. doi:10.1177/0047287508326650

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Author Xiang, Zheng
Gretzel, Ulrike
Fesenmaier, Daniel R.
Title Semantic representation of tourism on the internet
Journal name Journal of Travel Research   Check publisher's open access policy
ISSN 0047-2875
1552-6763
Publication date 2009-01-01
Year available 2009
Sub-type Article (original research)
DOI 10.1177/0047287508326650
Volume 47
Issue 4
Start page 440
End page 453
Total pages 14
Place of publication Thousand Oaks, CA United States
Publisher Sage Publications Inc.
Language eng
Subject 3305 Geography, Planning and Development
3313 Transportation
Abstract With the huge amount of information available on the Internet and the increasing importance of online search, understanding the tourism domain is essential for effective online marketing. This study focuses on the semantic representation of the tourism domain with respect to information provided on tourism-related Web sites and travelers' information needs as expressed through search engine queries. The results show that huge discrepancies exist between the domain ontology derived from tourism Web sites and the one emerging from user queries. This study offers useful insights into the challenge of representing tourism products and services through Web sites and provides directions for developing Internet-based systems that can better support travel planning.
Keyword Online marketing
Ontology
Search engines
Semantic representation
Semantic Web
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 28 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 35 times in Scopus Article | Citations
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Created: Thu, 27 Mar 2014, 20:26:32 EST by Karen Morgan on behalf of UQ Business School