Influence of personality on travel-related consumer-generated media creation

Yoo, Kyung-Hyan and Gretzel, Ulrike (2011) Influence of personality on travel-related consumer-generated media creation. Computers in Human Behavior, 27 2: 609-621. doi:10.1016/j.chb.2010.05.002


Author Yoo, Kyung-Hyan
Gretzel, Ulrike
Title Influence of personality on travel-related consumer-generated media creation
Journal name Computers in Human Behavior   Check publisher's open access policy
ISSN 0747-5632
1873-7692
Publication date 2011-03-01
Sub-type Article (original research)
DOI 10.1016/j.chb.2010.05.002
Open Access Status Not yet assessed
Volume 27
Issue 2
Start page 609
End page 621
Total pages 13
Place of publication Kidlington, Oxford, United Kingdom
Publisher Pergamon
Language eng
Abstract While a growing number of travelers engages in consumer-generated media (CGM) use and creation, the gap between the number of users and the number of actual content creators remains large. It is important to find out what drives this minority of creators and what makes them different from those who only use CGM. Personality has been found to be a particularly influential trait that predicts behavior. The influence of personality on travel CGM creation was investigated and the results indicate that travelers' personality traits significantly influence perceived barriers to content creation, motivations to engage in CGM creation, and specific creation behaviors. Contributions and implications are discussed from both a theoretical and a practical perspective.
Keyword Barriers
Consumer-generated media
Motivations
Online content creation
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes Published online 8 June 2010

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Created: Wed, 26 Mar 2014, 22:39:00 EST by Karen Morgan on behalf of UQ Business School