Effects of podcast tours on tourist experiences in a national park

Kang, Myunghwa and Gretzel, Ulrike (2012) Effects of podcast tours on tourist experiences in a national park. Tourism Management, 33 2: 440-455. doi:10.1016/j.tourman.2011.05.005

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Author Kang, Myunghwa
Gretzel, Ulrike
Title Effects of podcast tours on tourist experiences in a national park
Journal name Tourism Management   Check publisher's open access policy
ISSN 0261-5177
Publication date 2012-04-01
Sub-type Article (original research)
DOI 10.1016/j.tourman.2011.05.005
Open Access Status File (Author Post-print)
Volume 33
Issue 2
Start page 440
End page 455
Total pages 16
Place of publication Kidlington, Oxford, United Kingdom
Publisher Pergamon
Language eng
Abstract This study examines the influence of podcast tours on tourist experiences. Based on theoretical accounts that human voices convey rich social information, this study proposes that podcast tours increase perceived social presence and mindfulness that lead to enhanced tourist experiences and environmental stewardship. A field experiment was conducted at a national park using MP3 players containing podcast tours based on four experimental conditions: 2 information source compositions (single vs. multiple narrator voices) × 2 narrating styles (formal vs. conversational). The results support that even if communicated through audio-only media, the human voice creates a positive social context for meaningful interaction which influences tourist experiences and stewardship. Mindfulness was also found to be an important construct affecting the quality of experiences. The findings support the usefulness of podcast tours as interpretative media.
Keyword Podcast tours
Social presence
Tourist experiences
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 40 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 43 times in Scopus Article | Citations
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Created: Wed, 26 Mar 2014, 00:14:58 EST by Karen Morgan on behalf of UQ Business School