Communicative functions of Online Travel Review titles: a pragmatic and linguistic investigation of destination and attraction OTR titles

De Ascaniis, S. and Gretzel, Ulrike (2013) Communicative functions of Online Travel Review titles: a pragmatic and linguistic investigation of destination and attraction OTR titles. Studies in Communication Sciences, 13 2: 156-165. doi:10.1016/j.scoms.2013.11.001


Author De Ascaniis, S.
Gretzel, Ulrike
Title Communicative functions of Online Travel Review titles: a pragmatic and linguistic investigation of destination and attraction OTR titles
Journal name Studies in Communication Sciences   Check publisher's open access policy
ISSN 1424-4896
2296-4150
Publication date 2013-12-02
Sub-type Article (original research)
DOI 10.1016/j.scoms.2013.11.001
Open Access Status DOI
Volume 13
Issue 2
Start page 156
End page 165
Total pages 10
Place of publication Amsterdam, Netherlands
Publisher Elsevier
Language eng
Formatted abstract
The choice of tourism products usually requires time and effort, because of their nature and the huge amount of information available. In the online domain, the most credited source of information is word-of-mouth, which is mainly spread through social networks. The decision of which source to consult is often made relying on a first impression of search results, based on metadata. The paper considers Online Travel Review titles, and investigates their communicative functions adopting a pragmatic and linguistic approach. The results aim to describe characteristics of this type of metadata and provide indications for platform managers and designers.
Keyword Online travel review
Communicative functions
Argumentation
Online genre
Travel information search
Titles
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
 
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Created: Tue, 25 Mar 2014, 00:00:10 EST by Karen Morgan on behalf of UQ Business School