Future eDestination marketing: perspective of an Australian tourism stakeholder network

Buhalis, Dimitrios, Mistilis, Nina and Gretzel, Ulrike (2014) Future eDestination marketing: perspective of an Australian tourism stakeholder network. Journal of Travel Research, OnlineFirst 1-13. doi:10.1177/0047287514522874

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Author Buhalis, Dimitrios
Mistilis, Nina
Gretzel, Ulrike
Title Future eDestination marketing: perspective of an Australian tourism stakeholder network
Journal name Journal of Travel Research   Check publisher's open access policy
ISSN 0047-2875
Publication date 2014-03-03
Year available 2014
Sub-type Article (original research)
DOI 10.1177/0047287514522874
Open Access Status
Volume OnlineFirst
Start page 1
End page 13
Total pages 13
Place of publication Thousand Oaks, CA, United States
Publisher Sage Publications
Language eng
Formatted abstract
Tourism destinations are difficult to manage because of the complex relationships of their diverse public and private stakeholders. At the same time, strategic marketing efforts are important for destinations to foster positive consequences of tourism, particularly given the range of opportunities and challenges created by the emergence of social media that destinations can use advantageously. This article aims to explore future eDestination marketing from Australian tourism stakeholder network perspectives. Workshops were convened in July 2012 in Melbourne, Australia, for select stakeholders invited to contribute to the futures national tourism technology strategy. They presented a stakeholder network approach to futures strategy development that aims to contribute to that used in recent national tourism plans and strategies for Australia developed by the government. Building on theories of stakeholder networks and futures, the article demonstrates the value of a futures stakeholder network method compared to traditional government approaches by critically analyzing outcomes of both.
Keyword Futures
Stakeholder network
Digital tourism
Destination marketing
Strategy development
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes First published on March 3, 2014

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 18 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 21 times in Scopus Article | Citations
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Created: Mon, 24 Mar 2014, 23:48:07 EST by Karen Morgan on behalf of UQ Business School