Risk perception, prior knowledge and willingness to travel: investigating the Australian tourist market’s risk perceptions towards the Middle East

Sharifpour, Mona, Walters, Gabrielle and Ritchie, Brent W. (2014) Risk perception, prior knowledge and willingness to travel: investigating the Australian tourist market’s risk perceptions towards the Middle East. Journal of Vacation Marketing, 20 2: 111-123. doi:10.1177/1356766713502486


Author Sharifpour, Mona
Walters, Gabrielle
Ritchie, Brent W.
Title Risk perception, prior knowledge and willingness to travel: investigating the Australian tourist market’s risk perceptions towards the Middle East
Journal name Journal of Vacation Marketing   Check publisher's open access policy
ISSN 1356-7667
1479-1870
Publication date 2014-04-01
Year available 2014
Sub-type Article (original research)
DOI 10.1177/1356766713502486
Volume 20
Issue 2
Start page 111
End page 123
Total pages 13
Place of publication London, United Kingdom
Publisher Sage Publications
Abstract Despite the importance of risk perceptions in decision making and destination choice, limited research has been undertaken to explore tourists’ risk perceptions, especially those of rapidly growing destinations such as the Middle East. The purpose of this article is to explore the primary risk dimensions that the Australian tourism market associates with the United Arab Emirates, Oman, and Jordan and to investigate how prior knowledge may counter these perceived risks. Using a sample of potential Australian tourists, this study identified three risk dimensions associated with the region, namely: physical, general, and destination specific. Various dimensions of knowledge were found to influence tourist risk perceptions differently. Conclusions and recommendations for those responsible for the marketing and promotion of these destinations are put forward.
Keyword Destination choice
Middle East
Prior knowledge
Risk perception
Travel willingness
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 9 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 12 times in Scopus Article | Citations
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Created: Thu, 20 Mar 2014, 23:09:00 EST by Dr Gabby Walters on behalf of UQ Business School