Chinese and international visitor perceptions of interpretation at Beijing built heritage sites

Ballantyne, R., Hughes, K., Ding. P. and Liu, D. (2013) Chinese and international visitor perceptions of interpretation at Beijing built heritage sites. Journal of Sustainable Tourism, 22 5: 705-725. doi:10.1080/09669582.2013.861469

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Author Ballantyne, R.
Hughes, K.
Ding. P.
Liu, D.
Title Chinese and international visitor perceptions of interpretation at Beijing built heritage sites
Journal name Journal of Sustainable Tourism   Check publisher's open access policy
ISSN 0966-9582
Publication date 2013-12-12
Year available 2013
Sub-type Article (original research)
DOI 10.1080/09669582.2013.861469
Volume 22
Issue 5
Start page 705
End page 725
Total pages 23
Place of publication Abingdon, Oxon, United Kingdom
Publisher Routledge
Language eng
Formatted abstract
Research exploring visitor perceptions of heritage sites indicates that a site may hold different meanings for visitors depending on their cultural backgrounds. Little research has, however, identified visitor cultural preferences and so informed the development, delivery and management of on-site heritage interpretive experiences. This paper addresses this need by identifying cultural differences and similarities between Chinese and international visitors in relation to their interpretive motives, preferences and perceptions. Questionnaires were completed by 277 domestic Chinese visitors and 94 international visitors at five key Beijing built heritage sites. Differences between Chinese and international visitors’ conceptions of heritage; ratings of importance of facilities, services and interpretive content; and perceptions of the visitor experience are identified. Amongst many findings, Chinese respondents were more likely than international respondents to state that heritage sites should be an important part of the country's national heritage, convey the country's power and be famous. They sought built heritage sites visited by someone famous and that feature in well-known Chinese paintings and poetry. International visitors were more likely than Chinese visitors to state that heritage sites should have authentically old buildings and be relevant to contemporary life. Implications for interpretive and management practice at Chinese heritage sites are discussed.
Keyword Interpretation
Heritage tourism
Heritage management
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Published online: 12 Dec 2013

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 8 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 11 times in Scopus Article | Citations
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Created: Tue, 18 Mar 2014, 22:19:20 EST by Alex Hughes on behalf of School of Tourism