Overplaying the diversity card: when a superordinate group overrepresents the prevalence of a minority group

Spoor, Jennifer R., Jetten, Jolanda and Hornsey, Matthew J. (2014) Overplaying the diversity card: when a superordinate group overrepresents the prevalence of a minority group. Group Processes and Intergroup Relations, 17 2: 161-177. doi:10.1177/1368430213497063


Author Spoor, Jennifer R.
Jetten, Jolanda
Hornsey, Matthew J.
Title Overplaying the diversity card: when a superordinate group overrepresents the prevalence of a minority group
Journal name Group Processes and Intergroup Relations   Check publisher's open access policy
ISSN 1368-4302
1461-7188
Publication date 2014-03-01
Year available 2013
Sub-type Article (original research)
DOI 10.1177/1368430213497063
Open Access Status Not Open Access
Volume 17
Issue 2
Start page 161
End page 177
Total pages 17
Place of publication London, United Kingdom
Publisher Sage
Language eng
Abstract Despite the fact that groups and organizations often portray themselves as more diverse than they really are, the consequences of such practices for the minority who is overrepresented are not well understood. Focusing on Asian university students in Australia, we conducted three experiments to examine minority group members' perceptions when the superordinate group (the university) overrepresents the minority group in advertising. Minority group members tended to be less favorable toward overrepresentation compared to other types of representation (Studies 1 and 2), an effect that was most pronounced for those who strongly identified with their minority group (Study 3). The negative effect of minority overrepresentation was not detected among majority group members. If anything, in Study 1, majority group members were more positive toward overrepresentation and were more willing to help the superordinate group in an overrepresentation than a no minority representation condition. Future research directions and practical implications are discussed.
Keyword Asian
Diversity
Intergroup relations
Minorities
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
School of Psychology Publications
 
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