Travelling neo-tribes: Conceptualising recreational vehicle users

Hardy, Anne, Gretzel, Ulrike and Hanson, Dallas (2013) Travelling neo-tribes: Conceptualising recreational vehicle users. Journal of Tourism and Cultural Change, 11 1-2: 48-60. doi:10.1080/14766825.2013.783584

Author Hardy, Anne
Gretzel, Ulrike
Hanson, Dallas
Title Travelling neo-tribes: Conceptualising recreational vehicle users
Journal name Journal of Tourism and Cultural Change   Check publisher's open access policy
ISSN 1476-6825
Publication date 2013-01-01
Year available 2013
Sub-type Article (original research)
DOI 10.1080/14766825.2013.783584
Open Access Status Not yet assessed
Volume 11
Issue 1-2
Start page 48
End page 60
Total pages 13
Place of publication Abingdon, Oxon, United Kingdom
Publisher Routledge
Language eng
Subject 3313 Transportation
1409 Tourism, Leisure and Hospitality Management
3305 Geography, Planning and Development
3316 Cultural Studies
2309 Nature and Landscape Conservation
Abstract Neo-tribes have been defined as including people from different walks of life who come together in fluid groupings, bound by common interests, similar lifestyles, rituals and language. This concept is popular in sociological literature, but has rarely been applied to travellers or tourism literature. This study sought to understand whether neo-tribalism could add insights into our existing knowledge of recreational vehicle (RV) users in Canada. Using a grounded theory approach including focus groups and in-depth interviews, the research found RV users exhibit neo-tribal characteristics which can be characterised as symbolic and behavioural. The behavioural aspects of this neo-tribe are evident in campsites, where rituals such as happy hours exist. Symbolic aspects included fluidity of membership and commitment to the RVing lifestyle. The findings suggest that the neo-tribal concept is a highly useful tool for understanding the motivations, behaviour and needs of travellers and adds new insights into our understanding of the RVing experience.
Keyword Lifestyles
Neo tribes
Recreational vehicle
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
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Created: Tue, 04 Mar 2014, 01:48:53 EST by Karen Morgan on behalf of UQ Business School