Cross-Cultural Differences in Social Identity Formation through Travel Blogging

Lee, Yoon Jung and Gretzel, Ulrike (2014) Cross-Cultural Differences in Social Identity Formation through Travel Blogging. Journal of Travel and Tourism Marketing, 31 1: 37-54. doi:10.1080/10548408.2014.861701

Author Lee, Yoon Jung
Gretzel, Ulrike
Title Cross-Cultural Differences in Social Identity Formation through Travel Blogging
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1054-8408
Publication date 2014-01-01
Year available 2014
Sub-type Article (original research)
DOI 10.1080/10548408.2014.861701
Open Access Status Not Open Access
Volume 31
Issue 1
Start page 37
End page 54
Total pages 18
Place of publication Philadelphia, United States
Publisher Routledge
Language eng
Subject 1406 Marketing
1409 Tourism, Leisure and Hospitality Management
Abstract Blogs are an Internet application that continues to grow in popularity. Many blogs contain travel-related postings and, thus, are of importance for researchers and practitioners in the tourism field. Differences in blog use have been found across different cultures. This study seeks to test whether social identity theory can explain some of the differences in extent and type of blog use. A sample of 120 travel blogs written by Korean and U.S. bloggers about three different destinations (Paris, Hawaii, and Tokyo) was analyzed. The results show significant differences that fit the assumptions derived from social identity theory. © 2014
Keyword Content analysis
Cross cultural differences
Social Identity
Travel blog
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 9 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 13 times in Scopus Article | Citations
Google Scholar Search Google Scholar
Created: Mon, 03 Mar 2014, 21:24:49 EST by Karen Morgan on behalf of UQ Business School