The science of attracting foster carers

Randle, Melanie, Miller, Leonie, Dolnicar, Sara and Ciarrochi, Joseph (2014) The science of attracting foster carers. Child and Family Social Work, 19 1: 65-75. doi:10.1111/j.1365-2206.2012.00881.x


Author Randle, Melanie
Miller, Leonie
Dolnicar, Sara
Ciarrochi, Joseph
Title The science of attracting foster carers
Journal name Child and Family Social Work   Check publisher's open access policy
ISSN 1365-2206
1356-7500
Publication date 2014-02-01
Year available 2012
Sub-type Article (original research)
DOI 10.1111/j.1365-2206.2012.00881.x
Volume 19
Issue 1
Start page 65
End page 75
Total pages 11
Place of publication Chichester, West Sussex, United Kingdom
Publisher Wiley-Blackwell Publishing
Formatted abstract
Across the world the number of children needing a foster home is increasing; however, the number of individuals willing to foster a child is decreasing. It is therefore critical to gain insight into the barriers preventing people from fostering a child. Using data from a 2009 survey of 756 Australians, combinations of barriers are investigated by conducting a posteriori segmentation analysis within the market of potential foster carers. Four segments are identified and profiled to determined significant differences in terms of psychological and socio-demographic characteristics. Findings, including the fact that almost one-third of respondents indicated that they had not considered foster caring before because no one had ever asked them to, have practical implications. Improved marketing strategies tailored to the characteristics of each segment are required to harvest the full potential of individuals willing to foster a child and thus contribute to solving one of the most difficult social challenges facing developed nations.
Keyword Foster care
Social marketing
Marketing
Market segmentation
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes Published online 9 May 2012

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
 
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Created: Wed, 26 Feb 2014, 23:17:01 EST by Sara Dolnicar on behalf of UQ Business School