Third-party campaigning and issue advertising in Australia

Orr, Graeme and Gauja, Anika (2014) Third-party campaigning and issue advertising in Australia. Australian Journal of Politics and History, 60 1: 73-92. doi:10.1111/ajph.12046

Author Orr, Graeme
Gauja, Anika
Title Third-party campaigning and issue advertising in Australia
Journal name Australian Journal of Politics and History   Check publisher's open access policy
ISSN 0004-9522
Publication date 2014-03-01
Year available 2014
Sub-type Article (original research)
DOI 10.1111/ajph.12046
Volume 60
Issue 1
Start page 73
End page 92
Total pages 20
Editor Ian Ward
Andrew Bonnell
Place of publication Richmond, VIC, Australia
Publisher Wiley-Blackwell Publishing Asia
Language eng
Subject C1
180108 Constitutional Law
Formatted abstract
Large-scale issue-advertising by third parties appears to be increasing in Australia. This article analyses recent official data on political expenditure, and situates such campaigning in historical perspective with case studies of the bank nationalisation, Medibank, WorkChoices and mining tax campaigns. The success of the latter two campaigns illustrates the potential for well-resourced sectors to employ what has traditionally been seen as an “outsider” tactic. The various drivers of the phenomenon are discussed, including evolving trends in political engagement and the media, and fluctuations in perceptions of governmental strength or weakness. The most distinctly Australian aspect of the phenomenon is the tendency in recent decades for governments and third parties to engage in a “call-and-response” cycle of issue-advertising.
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
TC Beirne School of Law Publications
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Citation counts: TR Web of Science Citation Count  Cited 2 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 3 times in Scopus Article | Citations
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Created: Thu, 13 Feb 2014, 21:56:19 EST by Carmen Buttery on behalf of T.C. Beirne School of Law