Reaching "An audience that you would never dream of speaking to": influential public health researchers' views on the role of news media in influencing policy and public understanding

Chapman, Simon Chapman, Haynes, Abby, Derrick, Gemma, Sturk, Heidi, Hall, Wayne D. and St. George, Alexis (2013) Reaching "An audience that you would never dream of speaking to": influential public health researchers' views on the role of news media in influencing policy and public understanding. Journal of Health Communication, 19 2: 260-273. doi:10.1080/10810730.2013.811327


Author Chapman, Simon Chapman
Haynes, Abby
Derrick, Gemma
Sturk, Heidi
Hall, Wayne D.
St. George, Alexis
Title Reaching "An audience that you would never dream of speaking to": influential public health researchers' views on the role of news media in influencing policy and public understanding
Journal name Journal of Health Communication   Check publisher's open access policy
ISSN 1081-0730
1087-0415
Publication date 2013-10-24
Year available 2013
Sub-type Article (original research)
DOI 10.1080/10810730.2013.811327
Volume 19
Issue 2
Start page 260
End page 273
Total pages 14
Place of publication Philadelphia, United States
Publisher Taylor & Francis
Language eng
Abstract While governments and academic institutions urge researchers to engage with news media, traditional academic values of public disengagement have inhibited many from giving high priority to media activity. In this interview-based study, the authors report on the views about news media engagement and strategies used by 36 peer-voted leading Australian public health researchers in 6 fields. The authors consider their views about the role and importance of media in influencing policy, their reflections on effective or ineffective media communicators, and strategies used by these researchers about how to best retain their credibility and influence while engaging with the news media. A willingness and capacity to engage with the mass media was seen as an essential attribute of influential public health researchers.
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Published online ahead of print 24 October 2013.

Document type: Journal Article
Sub-type: Article (original research)
Collections: UQ Centre for Clinical Research Publications
Official 2014 Collection
 
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Citation counts: TR Web of Science Citation Count  Cited 9 times in Thomson Reuters Web of Science Article | Citations
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Created: Wed, 12 Feb 2014, 20:02:01 EST by Roheen Gill on behalf of UQ Centre for Clinical Research