Consumption of innovation

Ozaki, Tiyduko and Dodgson, Mark (2014). Consumption of innovation. In Mark Dodgson, David M. Gann and Nelson Phillips (Ed.), The Oxford Handbook of Innovation Management (pp. 271-289) Oxford, UK: Oxford University Press.

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Name Description MIMEType Size Downloads
Author Ozaki, Tiyduko
Dodgson, Mark
Title of chapter Consumption of innovation
Title of book The Oxford Handbook of Innovation Management
Place of Publication Oxford, UK
Publisher Oxford University Press
Publication Year 2014
Sub-type Research book chapter (original research)
ISBN 9780199694945
Editor Mark Dodgson
David M. Gann
Nelson Phillips
Chapter number 14
Start page 271
End page 289
Total pages 19
Total chapters 32
Collection year 2015
Language eng
Formatted Abstract/Summary
This chapter begins by illustrating the interrelationships between innovation and consumption by using an example of an entrepreneur in the Industrial Revolution whose products leveraged and contributed to the broad social, economic, and cultural changes of the period during which the phenomenon of mass consumption emerged. lt then offers a literature review that argues that studies of the adoption of innovation, a field of study that draws on economics and the applied sciences of design, can be valuably supplemented by research into the consumption of innovation, a field of study that draws on sociology, anthropology, and social psychology. We then offer two contemporary cases- the Toyota Prius and green tariff electricity-to illustrate the multiplicity of factors affecting, and the constraints on, the consumption of innovations. We then draw the lessons of better understanding consumption for the management of innovation.
Q-Index Code B1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Book Chapter
Collections: Official 2015 Collection
UQ Business School Publications
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Created: Fri, 07 Feb 2014, 15:55:53 EST by Karen Morgan on behalf of UQ Business School