Social valuation and repeat visitation of grey nomads in regional Queensland of Australia

Mahadevan, Renuka (2013) Social valuation and repeat visitation of grey nomads in regional Queensland of Australia. Tourism Analysis, 18 6: 723-729. doi:10.3727/108354213X13824558188820

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Author Mahadevan, Renuka
Title Social valuation and repeat visitation of grey nomads in regional Queensland of Australia
Journal name Tourism Analysis   Check publisher's open access policy
ISSN 1083-5423
1943-3999
Publication date 2013-12-01
Year available 2013
Sub-type Article (original research)
DOI 10.3727/108354213X13824558188820
Open Access Status File (Author Post-print)
Volume 18
Issue 6
Start page 723
End page 729
Total pages 7
Place of publication Putnam Valley, United States
Publisher Cognizant Communication Corporation
Abstract This is the first attempt at measuring the social valuation of self-drive elderly tourists based on a case study of those visiting regional Queensland of Australia in their caravans. Using the negative binomial model incorporating travel cost, and data from a pilot survey of 90 respondents, it was found that the grey nomads' valuation of their visit to the Beaudesert region was A$833 per trip and their demand for travel was price insensitive. This reflects the huge sustainable revenue potential of the grey nomad market for tourism. The study also highlights factors that affect the visit frequency of grey nomads who are often repeat tourists. The findings of this study are an important policy tool for the management and understanding of elderly caravanning tourism.
Keyword Consumer surplus
Grey nomads
Repeat visitation
Social valuation
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
School of Economics Publications
 
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