Bonner, Frances (2014). Magazines. In Stuart Cunningham and Sue Turnbull (Ed.), The Media & Communications in Australia 4th ed. (pp. 193-208) Crows Nest, NSW, Australia: Allen & Unwin.

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Name Description MIMEType Size Downloads
Author Bonner, Frances
Title of chapter Magazines
Title of book The Media & Communications in Australia
Place of Publication Crows Nest, NSW, Australia
Publisher Allen & Unwin
Publication Year 2014
Sub-type Research book chapter (original research)
Open Access Status
Edition 4th
ISBN 9781743311639
Editor Stuart Cunningham
Sue Turnbull
Chapter number 11
Start page 193
End page 208
Total pages 16
Total chapters 27
Collection year 2015
Language eng
Formatted Abstract/Summary
The Australian magazine industry is dominated by just three major companies, all with wider media interests. Although it does not attract a substantial proportion of the Australian advertising dollar, advertising is absolutely central to magazines' operations. The centrality of celebrity to magazine content and to media promotion, together with shared television and magazine titles, means that synergies are easy to achieve. All magazines with significant circulations now have complementarywebsites, which are especially important for younger readers. Women's magazines have higher circulations than men's magazines, but both genders, all ages and socio-economic groups and almost all interests are catered to-however unevenly. The persistence with which the medium provides expertise to guide readers' lifestyles and deportment is remarkable.
Q-Index Code BX
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Book Chapter
Collection: School of Communication and Arts Publications
Available Versions of this Record
  • Magazines Book Chapter (deposited 14-08-2007)
  • Magazines Book Chapter (deposited 16-02-2011)
  • Magazines (Current Record)
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Created: Mon, 03 Feb 2014, 11:02:20 EST by Ms Stormy Wehi on behalf of School of Communication and Arts