Development of an educational cartoon to prevent worm infections in Chinese schoolchildren

Bieri, Franziska A., Yuan, Li-Ping, Li, Yue-Sheng, He, Yong-Kang, Bedford, Andrew, Li, Robert S., Guo, Feng-Ying, Li, Sheng-Ming, Williams, Gail M., McManus, Donald P., Raso, Giovanna and Gray, Darren J. (2013) Development of an educational cartoon to prevent worm infections in Chinese schoolchildren. Infectious Diseases of Poverty, 2 1: 1-9. doi:10.1186/2049-9957-2-29

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Author Bieri, Franziska A.
Yuan, Li-Ping
Li, Yue-Sheng
He, Yong-Kang
Bedford, Andrew
Li, Robert S.
Guo, Feng-Ying
Li, Sheng-Ming
Williams, Gail M.
McManus, Donald P.
Raso, Giovanna
Gray, Darren J.
Title Development of an educational cartoon to prevent worm infections in Chinese schoolchildren
Journal name Infectious Diseases of Poverty   Check publisher's open access policy
ISSN 2049-9957
Publication date 2013-12-02
Year available 2013
Sub-type Article (original research)
DOI 10.1186/2049-9957-2-29
Open Access Status DOI
Volume 2
Issue 1
Start page 1
End page 9
Total pages 9
Place of publication London, United Kingdom
Publisher BioMed Central
Language eng
Formatted abstract
Background: With more than two billion people infected worldwide, soil-transmitted helminths (STH) are the most widespread infections. To date, STH control efforts rely predominantly on recurrent mass drug administration (MDA), which does not prevent reinfection. Additional public health measures including novel health educational tools are required for more sustained integrated control of STH. We describe the development of an educational cartoon video (The Magic Glasses) targeting STH infections in Chinese schoolchildren and its pilot testing in China.

We applied an extensive community-based mixed methods approach involving input from the target group of 9–10 year old schoolchildren and key informants, such as teachers, doctors and parents, in order to identify potential STH infection risks in the study area and to formulate key messages for the cartoon. The development of the educational cartoon included three major steps: formative research, production, and pilot testing and revision.

Results: We found that most adults and approximately 50% of the schoolchildren were aware of roundworm (Ascaris) infection, but knowledge of transmission, prevention and treatment of STH was poor. Observations in the study area showed that unhygienic food practices, such as eating raw and unwashed fruit or playing in vegetable gardens previously fertilised with human faeces, posed major STH infection risks.

Conclusions: It was crucial to assess the intellectual, emotional, social and cultural background of the target population prior to video production in order to integrate the key messages of the cartoon into everyday situations. Overall, our strategy for the development of the cartoon and its incorporation into a health education package proved successful, and we provide a summary of recommendations for the development of future educational videos based on our experiences in China
Keyword Soil-transmitted helminths
Neglected tropical diseases
Health promotion
Video-based health education package
Development of educational cartoon;
Sustainable control of soil-transmitted helminths
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Article number 29.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
School of Public Health Publications
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Citation counts: TR Web of Science Citation Count  Cited 5 times in Thomson Reuters Web of Science Article | Citations
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Created: Tue, 28 Jan 2014, 22:42:31 EST by Franziska Bieri on behalf of School of Public Health