Understanding the top grass roots in Sina-Weibo

Huang, Ze, Yuan, Bo and Hu, Xuelei (2013). Understanding the top grass roots in Sina-Weibo. In: Jian Yang, Fang Fang and Changyin Sun, Intelligent Science and Intelligent Data Engineering: Third Sino-foreign-interchange Workshop, IScIDE 2012. Revised Selected Papers. IScIDE 2012: 3rd Sino-foreign-interchange Workshop on Intelligent Science & Intelligent Data Engineering, Nanjing, China, (17-24). 15-17 October, 2012. doi:10.1007/978-3-642-36669-7_3


Author Huang, Ze
Yuan, Bo
Hu, Xuelei
Title of paper Understanding the top grass roots in Sina-Weibo
Conference name IScIDE 2012: 3rd Sino-foreign-interchange Workshop on Intelligent Science & Intelligent Data Engineering
Conference location Nanjing, China
Conference dates 15-17 October, 2012
Proceedings title Intelligent Science and Intelligent Data Engineering: Third Sino-foreign-interchange Workshop, IScIDE 2012. Revised Selected Papers   Check publisher's open access policy
Journal name Lecture Notes in Computer Science   Check publisher's open access policy
Place of Publication Heidelberg, Germany
Publisher Springer
Publication Year 2013
Year available 2012
Sub-type Fully published paper
DOI 10.1007/978-3-642-36669-7_3
Open Access Status Not yet assessed
ISBN 9783642366680
9783642366697
ISSN 0302-9743
1611-3349
Editor Jian Yang
Fang Fang
Changyin Sun
Volume 7751
Start page 17
End page 24
Total pages 8
Language eng
Formatted Abstract/Summary
Microblogging is now popular among everyday web users in China who have a common name called grass roots in Sina-Weibo, a major microblogging service similar to Twitter. In this paper, we investigate the properties of messages published by this group of users and classify the messages into various topic categories using text classification methods based on the Bag of Words (BOW) model. We find that, using Naïve Bayes, it is possible to achieve high accuracy in recognizing the topic of a message but the popularity of a message cannot be reliably predicated based on its contents. These findings are also further explored with visualization techniques.
Keyword Microblogging
Text classification
Bag of words
Visualization
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Conference Paper
Sub-type: Fully published paper
Collections: Non HERDC
School of Information Technology and Electrical Engineering Publications
 
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Created: Mon, 16 Dec 2013, 22:44:47 EST by Xuelei Hu on behalf of School of Information Technol and Elec Engineering