Reconfiguring television for a networked, produsage context

Bruns, Axel (2008) Reconfiguring television for a networked, produsage context. Media International Australia, 1 126: 82-94.

Author Bruns, Axel
Title Reconfiguring television for a networked, produsage context
Journal name Media International Australia   Check publisher's open access policy
ISSN 1329-878X
Publication date 2008-02-01
Sub-type Article (original research)
Open Access Status Not yet assessed
Volume 1
Issue 126
Start page 82
End page 94
Total pages 13
Editor Graham Meikle
Sherman Young
Place of publication St Lucia, QLD, Australia
Publisher School of English, Media Studies & Art History, University of Queensland
Language eng
Subject 3315 Communication
3316 Cultural Studies
Formatted abstract
The rise of user-led content creation and distribution, or produsage, is by now well recognised. User-produced content is providing a well-needed corrective to industrial journalism; user-produced creative work has become a regular component of the standard media diet for many users; and user-led distribution of content through file-sharing networks is now an important means of accessing content, and is cautiously being explored as a means of distribution by mainstream media producers. Such phenomena are beginning to affect the television industry. On the one hand, the user-led distribution of television programming now enables producers to bypass traditional distribution channels altogether; on the other, traditional television channels are already anticipating such moves through an increase in live content and event television. There is also a contrary movement of user-produced material further into the mainstream of the mediasphere. This article outlines a number of the operational models now available to players in the television industry: enlisting file-sharers in the direct distribution of TV shows to audiences; moving further towards a focus on live event television; and embracing user creativity in pursuit of produsage-based television models. It examines these options against a context of continuing convergence and change in the content industries.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Communication and Arts Publications
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Citation counts: TR Web of Science Citation Count  Cited 8 times in Thomson Reuters Web of Science Article | Citations
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