Understanding public relations in China: multiple logics and identities

Hou, Zhengye, Zhu, Yunxia and Bromley, Michael (2013) Understanding public relations in China: multiple logics and identities. Journal of Business and Technical Communication, 27 3: 308-328. doi:10.1177/1050651913479926

Author Hou, Zhengye
Zhu, Yunxia
Bromley, Michael
Title Understanding public relations in China: multiple logics and identities
Journal name Journal of Business and Technical Communication   Check publisher's open access policy
ISSN 1050-6519
Publication date 2013-07-01
Sub-type Article (original research)
DOI 10.1177/1050651913479926
Volume 27
Issue 3
Start page 308
End page 328
Total pages 21
Place of publication Thousand Oaks, CA United States
Publisher Sage Publications
Language eng
Formatted abstract
To contribute to critical public relations (PR) and communication research, the authors employ an institutional perspective in examining how actors conceptualize PR and make sense of PR practice in relation to their shared and competing logics. Specifically, they highlight the primacy of logics and identities in the social construction of PR by exploring how a wide range of actors interpret and understand PR in Chinese cultural contexts. In conducting 40 semistructured interviews with PR agency consultants, in-house PR practitioners, media journalists, and industry association officers, the authors have found multiple and competing logics within the field that, in turn, confer reconciled identities on Chinese PR. The Chinese cultural contexts serve as a repertoire for stakeholders to draw institutional logics and legitimize their interpretations of PR practice in China.
Keyword Public relations
Institutional logics
Chinese culture
Q-Index Code CX
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
School of Communication and Arts Publications
UQ Business School Publications
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