Asking good survey questions

Dolnicar, Sara (2013) Asking good survey questions. Journal of Travel Research, 52 5: 551-574. doi:10.1177/0047287513479842

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Author Dolnicar, Sara
Title Asking good survey questions
Journal name Journal of Travel Research   Check publisher's open access policy
ISSN 1552-6763
Publication date 2013-09-01
Year available 2013
Sub-type Article (original research)
DOI 10.1177/0047287513479842
Open Access Status DOI
Volume 52
Issue 5
Start page 551
End page 574
Total pages 24
Place of publication Thousand Oaks, CA, United States
Publisher Sage
Language eng
Abstract Surveys are the main instrument of data collection in empirical tourism research. The quality of the collected data depends on the quality of survey questions asked. This paper provides theory- and evidence-based guidance on designing good survey questions to increase the validity of findings resulting from survey research in tourism.
Keyword Survey research
Questionnaire design
Survey questions
Scale development,
Likert scale
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 20 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 23 times in Scopus Article | Citations
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Created: Fri, 12 Apr 2013, 02:39:03 EST by Dr Kayleen Campbell on behalf of School of Tourism