Challenging “Factor Cluster Segmentation"

Dolnicar, Sara and Grün, Bettina (2008) Challenging “Factor Cluster Segmentation". Journal of Travel Research, 47 1: 63-71. doi:10.1177/0047287508318910

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Author Dolnicar, Sara
Grün, Bettina
Title Challenging “Factor Cluster Segmentation"
Journal name Journal of Travel Research   Check publisher's open access policy
ISSN 0047-2875
Publication date 2008-01-01
Year available 2008
Sub-type Article (original research)
DOI 10.1177/0047287508318910
Volume 47
Issue 1
Start page 63
End page 71
Total pages 9
Place of publication Thousand Oaks, CA United States
Publisher Sage Publications
Language eng
Formatted abstract
The concept of market segmentation has been widely accepted and warmly embraced both by tourism industry
and academia. In tourism research, this increased interest in segmentation studies has led to the emergence of a standard
research approach. Most notably a concept referred to as “factor–cluster segmentation” has been broadly adopted.
The aim of this article is to demonstrate that this approach is not generally the best procedure to identify homogeneous
groups of individuals (market segments).
Keyword Posteriori market segmentation
Cluster analysis
Factor cluster analysis
Tourism marketing
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 63 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 71 times in Scopus Article | Citations
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Created: Fri, 12 Apr 2013, 01:40:02 EST by Dr Kayleen Campbell on behalf of School of Tourism