Water conservation behaviour in Australia

Dolnicar, Sara, Hurlimann, Anna and Grün, Bettina (2012) Water conservation behaviour in Australia. Journal of Environmental Management, 105 105: 44-52. doi:10.1016/j.jenvman.2012.03.042

Author Dolnicar, Sara
Hurlimann, Anna
Grün, Bettina
Title Water conservation behaviour in Australia
Journal name Journal of Environmental Management   Check publisher's open access policy
ISSN 0301-4797
Publication date 2012-08-01
Year available 2012
Sub-type Article (original research)
DOI 10.1016/j.jenvman.2012.03.042
Open Access Status DOI
Volume 105
Issue 105
Start page 44
End page 52
Total pages 9
Place of publication London, United Kingdom
Publisher Academic Press
Language eng
Abstract Ensuring a nation's long term water supply requires the use of both supply-sided approaches such as water augmentation through water recycling, and demand-sided approaches such as water conservation. Conservation behavior can only be increased if the key drivers of such behavior are understood. The aim of this study is to reveal the main drivers from a comprehensive pool of hypothesized factors. An empirical study was conducted with 3094 Australians. Data was analyzed using multivariate linear regression analysis and decision trees to determine which factors best predict self-reported water conservation behavior. Two key factors emerge: high level of pro-environmental behavior; and pro-actively seeking out information about water. A number of less influential factors are also revealed. Public communication strategy implications are derived.
Keyword Australia
Decision tree
Information seeking
Pro-environmental behavior
Regression analysis
Water conservation behavior
Q-Index Code C1
Q-Index Status Provisional Code
Grant ID DP0878338
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 27 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 31 times in Scopus Article | Citations
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Created: Fri, 05 Apr 2013, 01:07:59 EST by Dr Kayleen Campbell on behalf of School of Tourism