Preference for ethnic specialty produce by the Hispanics in the east coast of the USA

Ariyawardana, Anoma, Govindasamy, Ramu and Puduri, Venkata (2012) Preference for ethnic specialty produce by the Hispanics in the east coast of the USA. British Food Journal, 114 7: 944-953. doi:10.1108/00070701211241545

Author Ariyawardana, Anoma
Govindasamy, Ramu
Puduri, Venkata
Title Preference for ethnic specialty produce by the Hispanics in the east coast of the USA
Journal name British Food Journal   Check publisher's open access policy
ISSN 0007-070X
Publication date 2012-07-01
Sub-type Article (original research)
DOI 10.1108/00070701211241545
Open Access Status Not Open Access
Volume 114
Issue 7
Start page 944
End page 953
Total pages 10
Place of publication Bingley, United Kingdom
Publisher Emerald
Language eng
Formatted abstract
Purpose – The consumption of ethnic food is an integral part of the Hispanic culture. Therefore, this study was carried out with the intention of assessing the consumption and preferences for ethnic specialty produce by the Hispanics in the east coast of the USA with an aim of formulating production and marketing guidelines to meet the increasing demands of the rising Hispanic population in the USA.

Design/methodology/approach – Data were collected through telephone interviews from 542 randomly selected Mexicans and Puerto Ricans living in 16 east coast regions of the USA. Questions related to socio-demographic details and consumption and preference for 20 pre-determined ethnic specialty produce were asked. Data were analyzed using descriptive statistics and logistic regression.

Findings – Chain grocery stores were the most common outlets for ethnic produce. Freshness and quality were the most important criteria for both Mexicans and Puerto Ricans. Expenditure patterns revealed that they allocate 71 percent and 62 percent respectively on ethnic produce compared with other produce. Age and education had a negative influence while income had a positive influence on the willingness-to-pay for ethnic specialty produce.

Research limitations/implications – In this study, only ten crops each were selected as ethnic specialty crops that are consumed by Mexicans and Puerto Ricans and the average willingness-to-pay for these crops were elicited.

Practical implications – Based on the expenditure patterns of 20 ethnic specialty produce commonly consumed and having a potential to be grown in the USA, this study recommends crops to be prioritized for production trials and grower recommendations.

Originality/value – The approach outlined in this paper uses a market-driven assessment for crop prioritization research.
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: School of Agriculture and Food Sciences
Official 2013 Collection
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Created: Thu, 04 Apr 2013, 23:22:01 EST by Anoma Ariyawardana on behalf of School of Agriculture and Food Sciences