Cognitive intervention of implicit race bias: the role of group salience

Duffield, Sarah (2012). Cognitive intervention of implicit race bias: the role of group salience Honours Thesis, School of Psychology, The University of Queensland.

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Author Duffield, Sarah
Thesis Title Cognitive intervention of implicit race bias: the role of group salience
School, Centre or Institute School of Psychology
Institution The University of Queensland
Publication date 2012-10-10
Thesis type Honours Thesis
Supervisor Michael Philipp
Total pages 81
Language eng
Subjects 1701 Psychology
Abstract/Summary Techniques and interventions aiming to reduce other-race bias have so far produced inconsistent results. Race-based prejudice decreases following some interventions, but increases following others. Given that social goals influence the activation of categorization, and motivation to individuate other-race faces reduces prejudice, the present study employed a cognitive intervention in an attempt to understand race-based prejudice. It was of interest whether group salience affected categorization by race and associated implicit race bias. In Experiment 1, 53 participants received instructions to engage in either individuating or grouping cognitions prior to evaluating same- or other-race faces in an affective priming paradigm. In Experiment 2 (N = 67), a control condition was incorporated into the design. Results showed that implicit race bias differed between group salience conditions in Experiment 2, but not Experiment 1. Bias scores in the individuating condition were significantly greater than bias scores in the grouping condition, indicating that low group salience increased implicit race bias. This is notable because prejudice reduction interventions focus on individuation of other-races, based on findings that individuation decreases explicit prejudice. However, results of the current study indicate that individuation may not be the best route to prejudice reduction, as it increases implicit race bias. Rather, focussing on similarities between group members may serve to reduce implicit race bias.
Keyword Cognitive intervention
Race bias
Role of group salience

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Created: Mon, 25 Feb 2013, 09:57:15 EST by Mrs Ann Lee on behalf of School of Psychology