Measuring the impact of viewing wildlife: do positive intentions equate to long-term changes in conservation behaviour?

Hughes, Karen (2013) Measuring the impact of viewing wildlife: do positive intentions equate to long-term changes in conservation behaviour?. Journal of Sustainable Tourism, 21 1: 42-59. doi:10.1080/09669582.2012.681788

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Author Hughes, Karen
Title Measuring the impact of viewing wildlife: do positive intentions equate to long-term changes in conservation behaviour?
Journal name Journal of Sustainable Tourism   Check publisher's open access policy
ISSN 0966-9582
1747-7646
Publication date 2013-01-01
Year available 2012
Sub-type Article (original research)
DOI 10.1080/09669582.2012.681788
Open Access Status Not yet assessed
Volume 21
Issue 1
Start page 42
End page 59
Total pages 18
Place of publication Milton Park, Abingdon, Oxon, U.K.
Publisher Routledge
Language eng
Abstract Studies exploring the impact of environmental interpretation on visitors' conservation knowledge, attitudes and behaviour often measure impacts as visitors exit tourism sites. For ease of measurement, their intentions are often used as indicators of behaviour change. Recent longitudinal studies suggest that intentions may be poor indicators of long-term behaviour change. This study examines both the behavioural intentions and the long-term conservation behaviour of 100 Australian families participating in a wildlife viewing experience. Respondents who reported being negatively or positively emotionally involved in the experience were more likely to indicate an intention to change their behaviour. New ideas about animals and their habitats were also significantly correlated with the development of positive behavioural intentions. Three months later, for 10 of the 13 conservation behaviours explored, the majority of respondents who intended to increase their participation did not. Implications for using intentions as an indicator of programme effectiveness are discussed. The importance of providing post-visit support that incorporates specific strategies, localised examples, petitions and activities to help visitors convert their intentions into behaviour prior to their enthusiasm waning is highlighted. Suggestions are made for more longitudinal studies in this area.
Keyword Environmental interpretation
Behavioural intentions
Behaviour Change
Long term conservation learning
Wildlife tourism
Emotional engagement
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Version of record first published: 08 May 2012

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2013 Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 27 times in Thomson Reuters Web of Science Article | Citations
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