Brands of economics and the trojan horse of pluralism

Earl, Peter E. and Peng, Ti-Ching (2012) Brands of economics and the trojan horse of pluralism. Review of Political Economy, 24 3: 451-467. doi:10.1080/09538259.2012.701927

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Author Earl, Peter E.
Peng, Ti-Ching
Title Brands of economics and the trojan horse of pluralism
Journal name Review of Political Economy   Check publisher's open access policy
ISSN 0953-8259
Publication date 2012-09-12
Sub-type Article (original research)
DOI 10.1080/09538259.2012.701927
Volume 24
Issue 3
Start page 451
End page 467
Total pages 17
Place of publication Oxon, United Kingdom
Publisher Routledge
Language eng
Abstract This paper examines the current status and prospects of heterodox approaches to economics in relation to the problem of marketing ideas to groups of potential users who see the world in very different ways. It draws lessons from the changing status of behavioural economics and highlights the marketing problems that arise between heterodox economists whose perspectives overlap only partially. Its principal message is that the best hope for heterodox economics may lie in taking a less openly combative approach than hitherto when trying to win over mainstream economists and instead using strategies of stealth based on the empirical advantages of pluralistic applied research methods.
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2013 Collection
School of Economics Publications
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Created: Fri, 11 Jan 2013, 21:39:28 EST by Alys Hohnen on behalf of School of Economics