Public response to media coverage of animal cruelty

Tiplady, Catherine M., Walsh, Deborah-Anne B. and Phillips, Clive J. C. (2012) Public response to media coverage of animal cruelty. Journal of Agricultural and Environmental Ethics, 26 4: 869-885. doi:10.1007/s10806-012-9412-0

Author Tiplady, Catherine M.
Walsh, Deborah-Anne B.
Phillips, Clive J. C.
Title Public response to media coverage of animal cruelty
Journal name Journal of Agricultural and Environmental Ethics   Check publisher's open access policy
ISSN 1187-7863
Publication date 2012-07-13
Sub-type Article (original research)
DOI 10.1007/s10806-012-9412-0
Volume 26
Issue 4
Start page 869
End page 885
Total pages 17
Place of publication Dordrecht, The Netherlands
Publisher Springer
Language eng
Formatted abstract
Activists’ investigations of animal cruelty expose the public to suffering that they may otherwise be unaware of, via an increasingly broad-ranging media.  This may result in ethical dilemmas and a wide range of emotions and reactions.  Our hypothesis was that media broadcasts of cruelty to cattle in Indonesian abattoirs would result in an emotional response by the public that would drive their actions towards live animal export. A survey of the public in Australia was undertaken to investigate their reactions and responses to. The most common immediate reaction was feeling pity for the cattle. Women were more likely than men to feel sad or angry. Most people discussed the media coverage with others afterwards but fewer than 10 % contacted politicians or wrote to newspapers. We conclude that the public were emotionally affected by the media coverage of cruelty to cattle but that this did not translate into significant behavioral change. We recommend that future broadcasts of animal cruelty should advise the public of contact details for counseling and that mental health support contacts, and information should be included on the websites of animal advocacy groups to acknowledge the disturbing effect animal cruelty exposes can have on the public.
Keyword Animal cruelty
Live export
Public attitudes
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Online Firstâ„¢, 13 July 2012

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2013 Collection
School of Nursing, Midwifery and Social Work Publications
School of Veterinary Science Publications
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Citation counts: TR Web of Science Citation Count  Cited 13 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 12 times in Scopus Article | Citations
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Created: Fri, 07 Sep 2012, 20:50:06 EST by Annette Winter on behalf of School of Veterinary Science