Intersections of brainstorming rules and social order

Matthews, Ben (2009) Intersections of brainstorming rules and social order. CoDesign, 5 1: 65-76. doi:10.1080/15710880802522403

Author Matthews, Ben
Title Intersections of brainstorming rules and social order
Journal name CoDesign   Check publisher's open access policy
ISSN 1571-0882
Publication date 2009-03-01
Sub-type Article (original research)
DOI 10.1080/15710880802522403
Open Access Status Not yet assessed
Volume 5
Issue 1
Start page 65
End page 76
Total pages 12
Editor Janet McDonnell
Peter Lloyd
Place of publication Colchester, Essex, United Kingdom
Publisher Taylor & Francis
Language eng
Abstract This paper looks at the use of brainstorming as a method in two successive engineering meetings. Through a close analysis of engineers' interactions I examine how brainstorming rules are used, and often ignored, in the course of the sessions. It is found that engineers rarely explicitly orient to the rules of brainstorming, and that many sequences of interaction appear at first glance to be in breach of brainstorming rules (but are not censured within the meeting as such). Through a set of empirical examples, I develop the case that engineers are principally orienting to social order – the ‘rules’ of social interaction – in preference to the rules of brainstorming. This finding has a number of implications for design research: (a) it enables a reassessment of the nature and use of methods in design, (b) it reveals what other ‘rules’ are in play and found valuable in design activity, and (c) it uncovers aspects of the organisation of collaborative idea generation that have not been previously identified.
Keyword Brainstorming
Idea generation
Design methods
Social order
Conversation analysis
Social organisation
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes Special Issue: Analysing Conversation from Design Meetings

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Information Technology and Electrical Engineering Publications
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Citation counts: TR Web of Science Citation Count  Cited 13 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 4 times in Scopus Article | Citations
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Created: Fri, 24 Aug 2012, 19:42:14 EST by Ben Matthews on behalf of School of Information Technol and Elec Engineering