Implicit effects of exposure to the Australian flag: An exploratory study

Mark Chong (2011). Implicit effects of exposure to the Australian flag: An exploratory study Honours Thesis, School of Psychology, The University of Queensland.

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Author Mark Chong
Thesis Title Implicit effects of exposure to the Australian flag: An exploratory study
School, Centre or Institute School of Psychology
Institution The University of Queensland
Publication date 2011-10-12
Thesis type Honours Thesis
Supervisor Dr Brock Bastian
Total pages 53
Language eng
Subjects 1701 Psychology
Abstract/Summary Research on the automaticity of social cognition and cultural priming suggests that exposure to national symbols that are associated with ideological concepts or values such as a nation's flag, can implicitly influence people's behaviour and attitudes. Recent studies conducted in the United States have shown that exposure to the American flag has increased levels of nationalism, social dominance orientation, prejudice towards outgroups and the likelihood of voting for conservative political parties. Although it is thought that many effects of national flag-priming are due to the activation of cultural values that are specific to each national context, no study has tested the possibility that these effects may generalise across national groups due to the activation of a general intergroup bias. The purpose of the present study was to replicate these effects in Australia and to explore this possibility. It was predicted that exposure to the Australian flag would result in increases in Islamophobia, modern racism and opposition to multiculturalism due to the activation of prejudicial values in Australian national culture; however it was also predicted that nationalism and social dominance orientation would decrease due to the activation of egalitarianism which is a key national value in Australia. Contrary to all predictions, exposure of the Australian flag had no effect on any of the dependent measures. Keywords: nationalism, egalitarianism, social dominance, prejudice, priming, national symbols, Australian flag
Keyword Nationalism
Social dominance
National symbols
Australian flag

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Created: Tue, 12 Jun 2012, 14:59:42 EST by Mrs Ann Lee on behalf of School of Psychology