Competing through service innovation: the role of bricolage and entrepreneurship in project-oriented firms

Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2013) Competing through service innovation: the role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66 8: 1085-1097. doi:10.1016/j.jbusres.2012.03.005

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Author Salunke, Sandeep
Weerawardena, Jay
McColl-Kennedy, Janet R.
Title Competing through service innovation: the role of bricolage and entrepreneurship in project-oriented firms
Journal name Journal of Business Research   Check publisher's open access policy
ISSN 0148-2963
1873-7978
Publication date 2013-08-01
Year available 2012
Sub-type Article (original research)
DOI 10.1016/j.jbusres.2012.03.005
Open Access Status Not Open Access
Volume 66
Issue 8
Start page 1085
End page 1097
Total pages 13
Place of publication New York, United States
Publisher Elsevier
Language eng
Formatted abstract
The criticality of service innovation in building and sustaining competitive advantage is gaining increasing recognition in the marketplace. Using empirical data from US and Australian project-oriented firms, the study uses a multi-staged multi-method research program to demonstrate how entrepreneurial service firms strategically combine resources at hand (bricolage) to innovate and stay ahead of rivals. The research shows that service entrepreneurship (SE) and bricolage influence two forms of service innovation (interactive and supportive), which in turn is associated with sustained competitive advantage (SCA). The results suggest that SE and bricolage indirectly relate to SCA through service innovation. The findings offer novel insights into how project-oriented service firms engage in innovation. In short, the findings encourage the “making do by combining resources at hand” as higher levels of entrepreneurial bricolage are associated with higher levels of interactive and supportive innovation enabling SCA, suggesting a new model.
Keyword Service innovation
Bricolage
Project-oriented firms
Entrepreneurship
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Available online 20 May 2012

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2013 Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 22 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 26 times in Scopus Article | Citations
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Created: Wed, 23 May 2012, 00:21:45 EST by Karen Morgan on behalf of UQ Business School