The image of you: Constructing nursing identities in YouTube

Kelly, Jacinta, Fealy, Gerard M. and Watson, Roger (2011) The image of you: Constructing nursing identities in YouTube. Journal of Advanced Nursing, 68 8: 1804-1813. doi:10.1111/j.1365-2648.2011.05872.x

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Author Kelly, Jacinta
Fealy, Gerard M.
Watson, Roger
Title The image of you: Constructing nursing identities in YouTube
Journal name Journal of Advanced Nursing   Check publisher's open access policy
ISSN 1365-2648
Publication date 2011-11-09
Sub-type Article (original research)
DOI 10.1111/j.1365-2648.2011.05872.x
Open Access Status Not Open Access
Volume 68
Issue 8
Start page 1804
End page 1813
Total pages 10
Place of publication Oxford, U.K.
Publisher Wiley-Blackwell Publishing
Language eng
Formatted abstract
Aim. This article is a report on a descriptive study of nursing identity as constructed in the Web 2.0 site YouTube.

Background. Public images of the nurse carry stereotypes that rely on the taken for granted gender category of the nurse as woman. Nursing images represent a form of public discourse that has the capacity to construct nursing identity.

Methods. Critical discourse analysis was used to describe, analyse and explain how nurse and nursing identity were constructed in a purposive sample of ten video clips accessed on 17 and 18 July 2010.

Results. The ten most-viewed videos depicting the nurse and nursing on YouTube offered narratives that constructed three distinct nursing identity types, namely nurse as ‘a skilled knower and doer’, nurse as ‘a sexual plaything’ and nurse as ‘a witless incompetent’ individual.

Conclusion. Nursing identities recoverable from the texts of YouTube images propagate both favourable and derogatory nursing stereotypes. To mitigate the effects of unfavourable nursing stereotypes in such areas as interprofessional working and clinical decision-making, nursing professional bodies need to act to protect the profession from unduly immoderate representations of the nurse and to support nurses in their efforts to maximize opportunities afforded by YouTube to promote a counter discourse.
Keyword Discourse
New media
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Early View (Online Version of Record published before inclusion in an issue). Article first published online: 9 NOV 2011.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
School of Nursing, Midwifery and Social Work Publications
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Citation counts: TR Web of Science Citation Count  Cited 24 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 27 times in Scopus Article | Citations
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Created: Sat, 14 Jan 2012, 00:10:10 EST by Vicki Percival on behalf of School of Nursing, Midwifery and Social Work