Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms

Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2011) Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms. Industrial Marketing Management, 40 8: 1251-1263. doi:10.1016/j.indmarman.2011.10.009


Author Salunke, Sandeep
Weerawardena, Jay
McColl-Kennedy, Janet R.
Title Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms
Journal name Industrial Marketing Management   Check publisher's open access policy
ISSN 0019-8501
1873-2062
Publication date 2011-01-01
Year available 2011
Sub-type Article (original research)
DOI 10.1016/j.indmarman.2011.10.009
Open Access Status DOI
Volume 40
Issue 8
Start page 1251
End page 1263
Total pages 13
Place of publication New York, NY, United States
Publisher Elsevier
Language eng
Abstract With the growing significance of services in most developed economies, there is an increased interest in the role of service innovation in service firm competitive strategy. Despite growing literature on service innovation, it remains fragmented reflecting the need for a model that captures key antecedents driving the service innovation-based competitive advantage process. Building on extant literature and using thirteen in-depth interviews with CEOs of project-oriented service firms, this paper presents a model of innovation-based competitive advantage. The emergent model suggests that entrepreneurial service firms pursuing innovation carefully select and use dynamic capabilities that enable them to achieve greater innovation and sustained competitive advantage. Our findings indicate that firms purposefully use create, extend and modify processes to build and nurture key dynamic capabilities. The paper presents a set of theoretical propositions to guide future research. Implications for theory and practice are discussed. Finally, directions for future research are outlined.
Keyword Business
Management
Business & Economics
BUSINESS
MANAGEMENT
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 39 times in Thomson Reuters Web of Science Article | Citations
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Created: Wed, 16 Nov 2011, 20:59:55 EST by Karen Morgan on behalf of UQ Business School