Developing case-based dramatised videos as teaching resources

Tombs, Alastair and Nguyen, Doan (2011). Developing case-based dramatised videos as teaching resources. In Charles Wankel and J. Sibley Law (Ed.), Streaming Media Delivery in Higher Education: Methods and Outcomes (pp. 332-351) Hershey, PA, United States: Information Science Reference. doi:10.4018/978-1-60960-800-2.ch018

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Author Tombs, Alastair
Nguyen, Doan
Title of chapter Developing case-based dramatised videos as teaching resources
Title of book Streaming Media Delivery in Higher Education: Methods and Outcomes
Place of Publication Hershey, PA, United States
Publisher Information Science Reference
Publication Year 2011
Sub-type Research book chapter (original research)
DOI 10.4018/978-1-60960-800-2.ch018
ISBN 9781609608002
Editor Charles Wankel
J. Sibley Law
Chapter number 18
Start page 332
End page 351
Total pages 20
Total chapters 21
Collection year 2012
Language eng
Abstract/Summary This chapter presents a reflection of the development of dramatized video cases as a resource for use in teaching marketing. It explains the benefits of developing and the pitfalls with making this sort of interactive media. The benefits of using dramatized video scenarios as a teaching resource are: a) they facilitate problem based learning; b) they provide the student with a realistic view of the ethical decisions that are faced by marketing managers, and c) they keep the class learning at the same pace. The development of a multi-platform format means that the videos can be streamed into lectures and tutorial groups, published as streaming content on Web based platforms such as Blackboard and/or downloaded onto students’ cell phones and iPods. However, the problems associated with developing this sort of resource are the cost and time required to make a high quality and credible dramatized case study.
Q-Index Code B1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Book Chapter
Collections: Official 2012 Collection
UQ Business School Publications
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Created: Thu, 13 Oct 2011, 14:49:30 EST by Dr Doan Nguyen on behalf of UQ Business School