The work that affective economics does

Andrejevic, Mark (2011) The work that affective economics does. Cultural Studies, 25 4-5: 605-620. doi:10.1080/09502386.2011.600551

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Author Andrejevic, Mark
Title The work that affective economics does
Journal name Cultural Studies   Check publisher's open access policy
ISSN 0950-2386
Publication date 2011-07-01
Sub-type Article (original research)
DOI 10.1080/09502386.2011.600551
Volume 25
Issue 4-5
Start page 605
End page 620
Total pages 16
Place of publication Abingdon, Oxon, United Kingdom
Publisher Routledge
Language eng
Abstract This article focuses upon the concept of ‘affective economics’ arguing that it should be expanded to include a consideration of emerging forms of data-mining including ‘sentiment analysis’ and ‘predictive analytics’. Sentiment analysis in particular seeks to manipulate consumer behaviour by gathering data about emotional responses and conducting controlled experiments on consumers. Any consideration of affective economics should include the ways in which marketers seek to manage consumers through the collection not just of demographic information, but of extensive real-time databases of their online behaviour and conversations.
Keyword Affective economics
Media convergence
Target marketing
Sentiment analysis
Predictive analytics
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Special Issue: Rethinking Convergence/Culture

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
Centre for Critical and Cultural Studies Publications
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Citation counts: TR Web of Science Citation Count  Cited 28 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 42 times in Scopus Article | Citations
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Created: Tue, 04 Oct 2011, 23:45:36 EST by Fergus Grealy on behalf of Centre for Critical and Cultural Studies