The role of regional food festivals for destination branding

Lee, Insun and Arcodia, Charles (2011) The role of regional food festivals for destination branding. International Journal of Tourism Research, 13 4: 355-367. doi:10.1002/jtr.852


Author Lee, Insun
Arcodia, Charles
Title The role of regional food festivals for destination branding
Journal name International Journal of Tourism Research   Check publisher's open access policy
ISSN 1099-2340
1522-1970
Publication date 2011-07-01
Sub-type Article (original research)
DOI 10.1002/jtr.852
Volume 13
Issue 4
Start page 355
End page 367
Total pages 13
Place of publication West Sussex, United Kingdom
Publisher John Wiley & Sons
Language eng
Abstract This paper investigates the role of regional food festivals for destination branding and explores the characteristics of regional food festivals that contribute to building a destination brand. It was found that regional food festivals can play a decisive role for destination branding. Activities using local food and activities promoting the regions' attractions were suggested to be offered by food festivals for enhancing the impact of festivals for destination branding and improving the positive image of the destination and local food. The findings of the study offer insights to regional food festival organizers and destination marketers for success in destination marketing
Keyword Regional food festival
Food tourism
Destination branding
Regional development
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 33 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 40 times in Scopus Article | Citations
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Created: Fri, 30 Sep 2011, 08:12:56 EST by Dr Charles Arcodia on behalf of School of Tourism