No evidence for subliminal affective priming with emotional facial expression primes

Andrews, Victoria, Lipp, Ottmar V., Mallan, Kimberley M. and König, Sabine (2011) No evidence for subliminal affective priming with emotional facial expression primes. Motivation and Emotion, 35 1: 33-43. doi:10.1007/s11031-010-9196-3

Author Andrews, Victoria
Lipp, Ottmar V.
Mallan, Kimberley M.
König, Sabine
Title No evidence for subliminal affective priming with emotional facial expression primes
Journal name Motivation and Emotion   Check publisher's open access policy
ISSN 0146-7239
Publication date 2011-03-01
Year available 2010
Sub-type Article (original research)
DOI 10.1007/s11031-010-9196-3
Open Access Status Not Open Access
Volume 35
Issue 1
Start page 33
End page 43
Total pages 11
Place of publication New York, NY, U.S.A.
Publisher Springer New York
Language eng
Formatted abstract
The present study investigated whether facial expressions of emotion presented outside consciousness awareness will elicit evaluative responses as assessed in affective priming. Participants were asked to evaluate pleasant and unpleasant target words that were preceded by masked or unmasked schematic (Experiment 1) or photographic faces (Experiments 1 and 2) with happy or angry expressions. They were either required to perform the target evaluation only or to perform the target evaluation and to name the emotion expressed by the face prime. Prime-target interval was 300 ms in Experiment 1 and 80 ms in Experiment 2. Naming performance confirmed the effectiveness of the masking procedure. Affective priming was evident after unmasked primes in tasks that required naming of the facial expressions for schematic and photographic faces and after unmasked primes in tasks that did not require naming for photographic faces. No affective priming was found after masked primes. The present study failed to provide evidence for affective priming with masked face primes, however, it indicates that voluntary attention to the primes enhances affective priming.
Keyword Affective priming
Facial expressions of emotion
Subliminal priming
Skin-conductance responses
Automatic activation
Visual masking
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Published online: 28 November 2010

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
School of Psychology Publications
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Citation counts: TR Web of Science Citation Count  Cited 7 times in Thomson Reuters Web of Science Article | Citations
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Created: Tue, 20 Sep 2011, 22:00:47 EST by Ottmar Lipp on behalf of School of Psychology