The material value of colour: The estate agent's tale

Young, Diana (2004) The material value of colour: The estate agent's tale. Home Cultures, 1 1: 5-22. doi:10.2752/174063104778053572

Author Young, Diana
Title The material value of colour: The estate agent's tale
Journal name Home Cultures   Check publisher's open access policy
ISSN 1740-6315
Publication date 2004-03-01
Sub-type Article (original research)
DOI 10.2752/174063104778053572
Volume 1
Issue 1
Start page 5
End page 22
Total pages 18
Place of publication Oxford, Berks, United Kingdom
Publisher Berg Publishers
Language eng
Abstract This article is based on research of estate agents' advice to residential vendors and landlords in inner London. The article discusses the point when the potential value of the property is geared up for realization. In this process the value is assessed by the agent as lying in the "presentation" of the property. This is paradoxical in that the materiality of the dwelling where much of its agency lies, is idealized as "neutral." Color devalues, or at least impedes the velocity of property exchanges. This article seeks to dissect the historiography of "neutrality," the erasures and dematerialization it represents, and its effect on property as commodity and as fetish.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Social Science Publications
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Created: Fri, 08 Apr 2011, 08:51:06 EST by Debbie Lim on behalf of School of Social Science