The impacts of the online reservation system in London city hotels

Lin, Yi-Ling and Lee, Timothy Jeonglyeol (2010) The impacts of the online reservation system in London city hotels. Journal of Hospitality Marketing & Management, 19 1: 82-96. doi:10.1080/19368620903327832

Author Lin, Yi-Ling
Lee, Timothy Jeonglyeol
Title The impacts of the online reservation system in London city hotels
Journal name Journal of Hospitality Marketing & Management   Check publisher's open access policy
ISSN 1936-8623
Publication date 2010-01-01
Sub-type Article (original research)
DOI 10.1080/19368620903327832
Volume 19
Issue 1
Start page 82
End page 96
Total pages 15
Editor Dogan Gursoy
Place of publication Philadelphia, PA, U.S.A.
Publisher Routledge
Language eng
Formatted abstract
This research investigates the implication of online reservation systems and their impact upon the hotel business in London City hotels. The resulting analyses consider the different distribution channels employed by the chain and independent hotels. The result of the mail questionnaire survey has been tested through statistical techniques, including means, t-test, and correlation coefficients. These findings have proven that regardless of how much money is being invested in the online reservation system, the reservation rate via the online system would not be affected. The system can be a useful tool for hotel managers as a competitive profit strategy.
Copyright © Taylor & Francis Group, LLC
Keyword Online reservation
Chain hotels
Independent hotels
Value chain
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2011 Collection
UQ Business School Publications
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Citation counts: Scopus Citation Count Cited 6 times in Scopus Article | Citations
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Created: Thu, 24 Mar 2011, 20:55:42 EST by Dr Timothy Lee on behalf of School of Tourism