Individualism-Collectivism in Hofstede and GLOBE

Brewer, Paul and Venaik, Sunil (2011) Individualism-Collectivism in Hofstede and GLOBE. Journal of International Business Studies, 42 3: 436-445. doi:10.1057/jibs.2010.62

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Author Brewer, Paul
Venaik, Sunil
Title Individualism-Collectivism in Hofstede and GLOBE
Journal name Journal of International Business Studies   Check publisher's open access policy
ISSN 0047-2506
1478-6990
Publication date 2011-04-01
Sub-type Article (original research)
DOI 10.1057/jibs.2010.62
Volume 42
Issue 3
Start page 436
End page 445
Total pages 10
Place of publication Hants, United Kingdom
Publisher Palgrave Macmillan
Language eng
Abstract This paper examines the Individualism-Collectivism (I-C) dimension of national culture in the Hofstede and GLOBE models. We identify major contradictions between the two culture models, which result in contradictory relationships with external variables such as economic prosperity. We critically evaluate the content validity of the items used to measure this construct in both models. Based on our analysis, we suggest that Hofstede's Individualism-Collectivism index be relabelled as Self-orientation vs Work-orientation and GLOBE's In-group collectivism as Family Collectivism. We demonstrate how the proposed alternative conceptualizations of the Individualism-Collectivism dimensions in both the Hofstede and GLOBE models can help reconcile the anomalous relationships between these two models of national culture, and between their dimension scores and other external variables of interest to researchers. We recommend a way forward for future research incorporating the collectivism dimensions that identifies which of the Hofstede/GLOBE scores is appropriate for differing purposes. This will help to make future research findings clearer, and to reduce contradictions and anomalies. Implications drawn from such research should also be clearer as a result. © 2011 Academy of International Business All rights reserved.
Keyword Collectivism
GLOBE
Hofstede
Individualism
National culture
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Published under 'Research Note'

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2012 Collection
UQ Business School Publications
 
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Created: Fri, 11 Mar 2011, 02:18:29 EST by Karen Morgan on behalf of UQ Business School