Developing China's ecotourism product through marketing: Examples from Australia

Scott, Noel, Ruhanen, Lisa and Ding, Peiyi (2010). Developing China's ecotourism product through marketing: Examples from Australia. In Cheng Shengkui, Wu Dawei and Zhong Kinsheng (Ed.), Theory and Practice in Ecotourism (pp. 310-320) Beijing, China: China Environmental Science Press.

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Author Scott, Noel
Ruhanen, Lisa
Ding, Peiyi
Title of chapter Developing China's ecotourism product through marketing: Examples from Australia
Title of book Theory and Practice in Ecotourism
Place of Publication Beijing, China
Publisher China Environmental Science Press
Publication Year 2010
Sub-type Research book chapter (original research)
ISBN 97875111-03062
Editor Cheng Shengkui
Wu Dawei
Zhong Kinsheng
Chapter number 42
Start page 310
End page 320
Total pages 11
Total chapters 43
Collection year 2011
Language eng
Abstract/Summary From a tourism marketing perspective, the success of ecotourism ventures is dependent on an attractive natural product that is promoted to an interested market at the right price through appropriate distribution channels. Ecotourism, as a niche tourism product, is becoming increasingly popular in both developed and developing countries although admittedly much of the current demand is generated by western tourists from countries such as the USA and Canada, the UK, and European and Scandinavian countries such Germany, France, the Netherlands, Sweden, Austria, Norway and Denmark. Similarly, Australia and New Zealand are large ecotourist generating markets.
Q-Index Code B1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Book Chapter
Collections: Official 2011 Collection
UQ Business School Publications
 
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Created: Sun, 27 Feb 2011, 20:36:26 EST by Mr Noel Scott on behalf of School of Tourism