Celebrity (post)feminism, the sixties feminist blockbuster and Down with Love

Taylor, Anthea (2010) Celebrity (post)feminism, the sixties feminist blockbuster and Down with Love. The Sixties, 3 1: 79-96. doi:10.1080/17541321003783719

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Author Taylor, Anthea
Title Celebrity (post)feminism, the sixties feminist blockbuster and Down with Love
Formatted title
Celebrity (post)feminism, the sixties feminist blockbuster and Down with Love
Journal name The Sixties   Check publisher's open access policy
ISSN 1754-1336
Publication date 2010-06-01
Sub-type Article (original research)
DOI 10.1080/17541321003783719
Open Access Status Not Open Access
Volume 3
Issue 1
Start page 79
End page 96
Total pages 18
Editor Kevin Temple
Place of publication Philadelphia, PA, U.S.A.
Publisher Routledge
Language eng
Formatted abstract
This article critically engages the 2003 film, Down with Love, directed by Peyton Reed and starring Renee Zellweger and Ewan McGregor, in terms of how it invokes feminist discourses (and indeed celebrities) from the Sixties as part of its attempt to rewrite feminist history in accordance with the broader cultural logics of postfeminism. Down with Love, the book within the film, engages intertextually with various forms of writing, including the 1960s “feminist blockbuster” (texts like Betty Friedan's The Feminine Mystique and Helen Gurley Brown's Sex and the Single Girl) as well as the modern self-help genre. Barbara Novak (Zellweger's character) publicizes her prototypical feminist text through the American mediasphere and thereby develops a national profile as a celebrity feminist advocate of women's sexual emancipation and greater participation in the public sphere. As this article shows, Down with Love intervenes in intramural feminist debates over the commercialization, and celebritization, of modern feminism while invoking assumptions about the so-called “postfeminist” context of the film's consumers.
© 2010 Taylor & Francis
Keyword Second-wave feminism
Popular culture
Renee Zellweger
Feminist publishing
Down with Love
Betty Friedan
Helen Gurley Brown
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2011 Collection
Centre for Critical and Cultural Studies Publications
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Created: Fri, 18 Feb 2011, 00:05:48 EST by Fergus Grealy on behalf of Centre for Critical and Cultural Studies