The role of the media in influencing residents' support for the 2012 Olympic Games

Ritchie, Brent W., Shipway, Richard and Chien, P. Monica (2010) The role of the media in influencing residents' support for the 2012 Olympic Games. International Journal of Event and Festival Management, 1 3: 202-219. doi:10.1108/17852951011078014

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Author Ritchie, Brent W.
Shipway, Richard
Chien, P. Monica
Title The role of the media in influencing residents' support for the 2012 Olympic Games
Journal name International Journal of Event and Festival Management   Check publisher's open access policy
ISSN 1785-2954
Publication date 2010-01-01
Sub-type Article (original research)
DOI 10.1108/17852951011078014
Open Access Status File (Author Post-print)
Volume 1
Issue 3
Start page 202
End page 219
Total pages 18
Editor Jack Carlsen
Leo Jago
Place of publication Bingley, U.K.
Publisher Emerald Group Publishing
Language eng
Formatted abstract
Purpose – The purpose of this paper is to examine the influence of the media on residents's support of the London 2012 Olympic and Paralympic Games within the two respective communities of Weymouth and Portland in England and in doing so better understand what influences residents' support for mega events.

Design/methodology/approach – A quantitative methodology was employed using a systematic random sampling method. A drop and collect technique with self-completion surveys was used. A total of 404 completed surveys were returned. Logistical regression was used to examine the influence of the media on overall event support.

Findings – Although residents were supportive of hosting the event in the local area their overall support was influenced by their perceptions of the media portrayal. Those respondents who perceive the event portrayal as fair were much more in favour of hosting the event than other groups of respondents. The type of portrayal in the local media was not significant.

Research limitations/implications – The nature of media exposure and attitudes toward the media were not examined. Future research is needed on how the media present and frame issues related to mega sport event hosting, and whether involvement or commitment influences residents' media perceptions and overall event support.

Practical implications – Fairness in reporting appears to be a greater influencing factor than the type of media coverage (positive, negative, and neutral). This suggests the need for open communication of the costs as well as the benefits from event organisers and unbiased reporting from media sources.

Originality/value – This is one of the first studies to examine the influence of the media on residents' support for mega sporting events. It proposes future research directions to explore this neglected area.
© Emerald Group Publishing Limited
Keyword England
Sporting events
Olympic Games
Mass media
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2011 Collection
UQ Business School Publications
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Citation counts: Scopus Citation Count Cited 11 times in Scopus Article | Citations
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Created: Wed, 16 Feb 2011, 21:41:13 EST by Associate Professor Brent Ritchie on behalf of School of Tourism