Understanding Generation-Y tourists: Managing the risk and change associated with a new emerging market

Benckendorff, Pierre and Moscardo, Gianna (2010). Understanding Generation-Y tourists: Managing the risk and change associated with a new emerging market. In Pierre Benckendorff, Gianna Moscardo and Donna Pendergast (Ed.), Tourism and Generation Y (pp. 38-46) Oxfordshire, U.K.: CAB International.

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Name Description MIMEType Size Downloads
Author Benckendorff, Pierre
Moscardo, Gianna
Title of chapter Understanding Generation-Y tourists: Managing the risk and change associated with a new emerging market
Title of book Tourism and Generation Y
Place of Publication Oxfordshire, U.K.
Publisher CAB International
Publication Year 2010
Sub-type Chapter in textbook
Year available 2010
ISBN 9781845936013
1845936019
9781845936020
1845936027
Editor Pierre Benckendorff
Gianna Moscardo
Donna Pendergast
Chapter number 4
Start page 38
End page 46
Total pages 9
Total chapters 14
Collection year 2011
Language eng
Formatted Abstract/Summary
This chapter seeks to demonstrate the value of longitudinal generational research by describing a specific study that utilized time series data to examine the emergence of a particular generational cohort, Generation Y, in a major tourist destination in Australia, the Great Barrier Reef. The chapter compares and contrasts tourists in different age groups over time, in order to determine if and how Generation-Y travellers differ from other age groups and generational cohorts. The overall goal of the analysis is to determine what, if any, changes may be required from tourism managers to meet the requirements of this emerging tourism market.
©CAB International 2010.
Q-Index Code BX
Q-Index Status Confirmed Code
Institutional Status Non-UQ

Document type: Book Chapter
Collections: Non HERDC
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Created: Tue, 21 Dec 2010, 00:58:04 EST by Dr Pierre Benckendorff on behalf of School of Tourism