Strategic resource or ideal source? Discourse, organizational change and CSR

Kemp, Deanna, Keenan, Julia and Gronow, Jane (2010) Strategic resource or ideal source? Discourse, organizational change and CSR. Journal Of Organizational Change Management, 23 5: 578-594. doi:10.1108/09534811011071298

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Author Kemp, Deanna
Keenan, Julia
Gronow, Jane
Title Strategic resource or ideal source? Discourse, organizational change and CSR
Journal name Journal Of Organizational Change Management   Check publisher's open access policy
ISSN 0953-4814
Publication date 2010-01-01
Sub-type Article (original research)
DOI 10.1108/09534811011071298
Open Access Status Not yet assessed
Volume 23
Issue 5
Start page 578
End page 594
Total pages 17
Place of publication Bingley, West Yorkshire, United Kingdom
Publisher Emerald Group Publishing
Language eng
Formatted abstract
Purpose – The purpose of this paper is to examine how discourse used as a strategic resource can facilitate change in gender and corporate social responsibility (CSR) policy and practice in a global mining company.

Design/methodology/approach – An existing model of discourse and organizational change was applied to illuminate the contours of a particular organizational change process. This paper draws on empirical data in the form of talk and text in oral and written form.

Findings – The research highlights the challenge of finding the right balance between organizational receptivity and resistance, so that discursive boundaries around gender and CSR can be contested and challenged, but where new concepts and subjectivities are not rejected before they have an opportunity to generate shared meaning within the organization. Findings confirm that the involvement of a range of company personnel, particularly from the operational level, is important for generating knowledge and shared meaning, which can lead to enactment. This aligns with observations made in this journal that the management of meaning as opposed to management of change provides a useful analytical and practical focus.

Originality/value – The paper analyses one of the first attempts by a global mining company to articulate a change agenda for gender and community relations within a CSR framework. Unique insights into the internal world of a global mining company and CSR change processes are provided. The paper utilizes a well-articulated model that facilitates a discursive analysis of organizational change to advance knowledge and understanding. © Emerald Group Publishing Limited.
Keyword Organizational change
Mining industry
Corporate social responsibility
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Centre for Social Responsibility in Mining Publications
Official 2011 Collection
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Citation counts: TR Web of Science Citation Count  Cited 11 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 10 times in Scopus Article | Citations
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Created: Sun, 07 Nov 2010, 10:06:29 EST