A rhetoric of change: The language of the Howard Government's 2005 work choices agenda

Roan, Amander and White, Catherine (2010) A rhetoric of change: The language of the Howard Government's 2005 work choices agenda. Australian Journal of Political Science, 45 3: 337-352. doi:10.1080/10361146.2010.499161


Author Roan, Amander
White, Catherine
Title A rhetoric of change: The language of the Howard Government's 2005 work choices agenda
Journal name Australian Journal of Political Science   Check publisher's open access policy
ISSN 1363-030X
1036-1146
Publication date 2010-09-01
Sub-type Article (original research)
DOI 10.1080/10361146.2010.499161
Volume 45
Issue 3
Start page 337
End page 352
Total pages 16
Place of publication Abingdon, England
Publisher Taylor & Francis
Language eng
Abstract Understanding how public political discourse acts or does not act as a persuasive force in promoting and justifying political policy remains of critical importance. This paper presents a rhetorical criticism of the public political language used by the then Prime Minister John Howard and Minister Kevin Andrews, the chief spokespersons for the introduction of the Work Choices legislation. We demonstrate that these speakers drew upon a metaphor of evolutionary change as a means of promoting their legislation to the Australian working public. We argue that although this metaphor has persuasive utility, this merit was outweighed by the contradictions that arose when the metaphor was situated within a surrounding discourse promoting the concept of individual choice. © 2010 Australian Political Studies Association.
Keyword Metaphor
Australia - politics and government
Politics - Australia
Values
Work Choices
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2011 Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 6 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 6 times in Scopus Article | Citations
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Created: Sun, 05 Sep 2010, 10:08:54 EST